Privacy Policy
Last updated: 30 October 2026
This notice explains how Sellers Leisure Ltd uses the personal information of everyone we deal with: holiday home and lodge owners and buyers, seasonal and touring customers, long stay customers, people renting one of our homes, holiday guests, website visitors and anyone who contacts us.
Who we are
Sellers Leisure Ltd (company number 09526458) runs Thriftwood Country Park, Horam Manor Country Park, Colchester Country Park, Polstead Country Park, Gatehouse Wood Country Park and Dymchurch Holiday Park. We are the “controller” of your personal information, which means we decide how it is used and are responsible for looking after it.
- Address: Sellers Leisure Ltd, Thriftwood Country Park, Plaxdale Green Road, Stansted, Sevenoaks, Kent TN15 7PB
- Email: admin@sellersleisure.com
- Phone: 01732 822261
- ICO registration number: ZA272735
What information we collect
Depending on how you deal with us, we may hold:
- Contact details: your name, main home address, email address and phone numbers.
- Enquiries and bookings: what you tell us when you fill in an enquiry or booking form on our website, use the website chat, or contact us by phone, email, WhatsApp or social media.
- Next of kin: the name and phone number of someone we can contact in an emergency.
- Proof of identity and address: copies of a passport, driving licence, Council Tax bill, utility bill or bank statement.
- Your holiday home, caravan or motorhome: make, model, serial or registration number, pitch number, and any finance company that may own it.
- Vehicles: the registration numbers of your cars and vans.
- Insurance and safety records: your insurer, policy number and renewal date, and copies of gas safety and electrical certificates.
- Payments: what you owe and have paid, and how. Card payments are handled by our payment provider; we do not keep your full card number.
- Your stay: dates you arrive and leave, nights used on a seasonal pitch, the reason for a long stay and evidence of it (for example an employer letter, work ID or building contract), and the names of people staying with you.
- Correspondence and complaints: emails, letters, messages and notes of conversations with you.
- CCTV: all six of our parks have CCTV for safety and security. Signs show where it is used.
- Photos and video: we sometimes take photos and video on the park for marketing. We put up notices while this is happening.
- Marketing preferences: whether you want to hear from us about offers and news.
- Website information: basic technical details such as your IP address and how you use our website, collected through cookies (see Cookies below).
Where we get your information from
- From you: when you sign an agreement, make a booking, fill in a form, use our website chat, or speak or write to us.
- From websites that pass your enquiry to us: for example Sell My Group and property listing websites. If you call Sell My Group’s enquiry number, they answer the call, not us. They use your information under their own privacy notice and pass your details to us so we can reply.
- From other people and companies: such as a finance company that may own your holiday home, your insurer, your solicitor or agent, or the person who books or stays with you.
- From our CCTV: at all six parks.
Why we use it, and our legal reasons
The law says we must have a lawful reason for each use of your information.
| What we use it for | Our lawful reason |
|---|---|
| Selling you a holiday home, making and running your licence, pitch or occupation agreement, taking payments and managing your stay | To perform our contract with you |
| Answering enquiries and bookings made through our website, or passed to us by Sell My Group and other listing websites | To take steps you ask for before a contract, and our legitimate interests in replying to you |
| Checking your main home address and keeping a register of owners’ names and main addresses, which our planning permissions and site licences can require us to show to the local council | To comply with our legal obligations |
| Keeping accounts and tax records | To comply with our legal obligations |
| Checking your insurance and gas and electrical safety, and contacting your next of kin in an emergency | Our legitimate interests in keeping the parks safe, and protecting vital interests in an emergency |
| Using photos and video taken on the park in our marketing | Our legitimate interests in promoting the parks. If you do not want to appear, tell the person filming or the park office, or email admin@sellersleisure.com |
| Using CCTV, keeping vehicle registrations and dealing with complaints and disputes | Our legitimate interests in running safe, secure and well-managed parks |
| Recovering money owed to us | Our legitimate interests, and to establish or defend legal claims |
| Sharing your details with finance companies, insurers, solicitors and professional advisers where needed, for example when a holiday home is sold or to deal with a claim or dispute | Our legitimate interests, and to establish, exercise or defend legal claims |
| Sharing information with the police, emergency services and other authorities | To comply with our legal obligations, and our legitimate interests in preventing and detecting crime |
| Telling you about services similar to those you already have from us | Our legitimate interests (you can opt out at any time) |
| Sending you other marketing by email, text or phone | Your consent, which you can withdraw at any time |
| Measuring how our website is used, and showing our adverts to people who have visited it | Your consent, given on our cookie banner, which you can withdraw at any time |
If you do not give us information we need for your agreement, such as proof of your main home address, we may not be able to enter into or continue the agreement.
Who we share it with
We never sell your information. We only share it when we need to:
- Service providers working for us: our booking system, payment provider, website, chat, email and electronic signing providers, IT support, accountants, and contractors carrying out work on the parks. They may only use it to do that work for us. On our website these include Booking Experts (online booking), EnquiryBot (website chat) and Google (analytics, advertising, maps and spam protection on our forms).
- The local council: our register of owners’ names and main addresses, when our planning permission or site licence requires it.
- Finance companies: where a finance company may own your holiday home or caravan, for example when it is sold.
- Insurers, solicitors and professional advisers: where needed to deal with a claim, dispute or legal question.
- The police, emergency services and other authorities: where the law requires it, or to prevent or detect crime.
- A new owner of our business or a park: if a park or the business is sold, so your agreement can continue.
Where your information is stored
Some of our providers, such as our booking, email, website and IT providers, may store or process information outside the UK. When they do, we make sure your information is protected to UK standards, for example by using approved contract terms. Google may process information about how you use our website in the United States.
How long we keep it
- Agreements, payment and accounting records: for as long as your agreement lasts, then 6 years after it ends.
- Copies of ID and proof of address: we record that we have checked them and delete the copies within 30 days of checking them. We keep the record of the check for as long as your agreement lasts, then 6 years after it ends.
- Insurance and safety certificates: until they are replaced, and for 6 years after your agreement ends.
- Enquiries that do not lead to an agreement: 12 months from our last contact with you.
- Complaints and correspondence: 6 years after the matter is closed.
- CCTV: 30 days, unless it is needed to investigate an incident.
- Marketing preferences: until you ask us to stop contacting you.
- Cookies: as shown in the cookie list at the end of this notice.
After that, we delete or securely destroy it.
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct anything that is wrong
- ask us to delete it, where we no longer need it
- ask us to restrict or stop using it in some circumstances, including objecting to uses based on our legitimate interests
- ask us to send it to you or another organisation in a usable format
- withdraw your consent to marketing at any time.
To use any of these rights, email admin@sellersleisure.com or write to us at the address above. We will reply within one month. There is normally no charge.
Marketing
You choose whether we contact you about offers and news, using the tick boxes on your agreement, on our website forms and on our booking pages. You can change your mind at any time: use the unsubscribe link in any email, reply STOP to a text, or tell your park office or head office.
Cookies
Our website uses cookies. Some are essential to make the site work. We only use other cookies, such as those that measure how the site is used or support marketing, if you accept them on our cookie banner. You can change your choice at any time using the “Cookie settings” link at the bottom of every page of our website, and you can also control cookies in your browser settings. A full list of the cookies we use is in the cookie list at the end of this notice.
Keeping your information safe
We keep paper records in locked offices and limit access to staff who need them. Electronic records are password protected. We will never ask you to change our bank details by email or text. If you get a message that says otherwise, call head office on 01732 822261.
Complaints
If you are unhappy with how we have used your information, please contact us first at admin@sellersleisure.com. You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk, 0303 123 1113.
Changes to this notice
We may update this notice from time to time. The latest version will always be on this page, with the date it was last updated.
Cookie list
These are the cookies and similar technologies our website uses, checked on 30 October 2026. “Browser storage” works like a cookie but is kept in your browser’s local storage. Times are how long each one lasts unless you clear it sooner.
Necessary (always on)
| Name | Set by | What it does | How long |
|---|---|---|---|
| sl_consent | Sellers Leisure | Remembers your cookie choices. | 6 months |
| elementor (browser storage) | Sellers Leisure (website builder) | Remembers display settings, such as a pop-up you have closed. | Until you clear it, or the end of your visit |
| _GRECAPTCHA | Google reCAPTCHA | Protects our enquiry forms from spam. Only on pages with a form. | 6 months |
| wordpress_*, wp-settings-*, wfwaf-authcookie-* | Sellers Leisure (WordPress and security plugins) | Staff sign-in and security checks for people who manage the website. Not set for visitors. | End of the visit, up to 1 year |
Analytics and advertising (only if you accept)
| Name | Set by | What it does | How long |
|---|---|---|---|
| _ga | Google Analytics | Tells visits apart so we can count visitors. | 2 years |
| _ga_NHSJ9HFGB4, _ga_924363DK3P | Google Analytics | Keeps track of each visit for our two Google Analytics accounts. | 2 years |
| _gcl_au, _gcl_ls (browser storage) | Google Ads | Measures whether our adverts lead to enquiries. | 3 months |
| IDE, NID, test_cookie (on Google’s own websites) | Google Ads | Shows our adverts to people who have visited our website (remarketing). | Up to 13 months |
| Google Tag Manager | Loads the tools above. It sets no cookies of its own. | None |
Chat (only if you accept)
| Name | Set by | What it does | How long |
|---|---|---|---|
| botOpen (browser storage) | EnquiryBot | Remembers whether the chat window is open. | Until you clear it |
| EnquiryBot chat | EnquiryBot | Runs the chat. It checks your IP address (using icanhazip.com) and loads fonts from Adobe Fonts and images from Amazon Web Services. | See EnquiryBot’s privacy notice |
Other services on our website
| Name | Set by | What it does | How long |
|---|---|---|---|
| YouTube videos | Our park videos use YouTube’s privacy-enhanced mode, which sets no cookies unless you play a video. | Only if you play a video | |
| Google Maps | Shows the map on each holiday home listing. The map only loads, and Google can only set cookies, when you click “Show map”. | Up to 6 months, only if you show a map | |
| Independent Analytics | Sellers Leisure (our own server) | Counts page visits without cookies. The data stays on our server. | No cookies |
| Website fonts | Sellers Leisure (our own server) | Our fonts come from our own server, so nothing is sent to Google Fonts. | No cookies |
| Online booking (book.sellersleisure.com) | Booking Experts | Our booking pages are a separate website with their own cookie notice. | See that website |
