Privacy Policy

Last updated: 30 October 2026

This notice explains how Sellers Leisure Ltd uses the personal information of everyone we deal with: holiday home and lodge owners and buyers, seasonal and touring customers, long stay customers, people renting one of our homes, holiday guests, website visitors and anyone who contacts us.

Who we are

Sellers Leisure Ltd (company number 09526458) runs Thriftwood Country Park, Horam Manor Country Park, Colchester Country Park, Polstead Country Park, Gatehouse Wood Country Park and Dymchurch Holiday Park. We are the “controller” of your personal information, which means we decide how it is used and are responsible for looking after it.

  • Address: Sellers Leisure Ltd, Thriftwood Country Park, Plaxdale Green Road, Stansted, Sevenoaks, Kent TN15 7PB
  • Email: admin@sellersleisure.com
  • Phone: 01732 822261
  • ICO registration number: ZA272735

What information we collect

Depending on how you deal with us, we may hold:

  • Contact details: your name, main home address, email address and phone numbers.
  • Enquiries and bookings: what you tell us when you fill in an enquiry or booking form on our website, use the website chat, or contact us by phone, email, WhatsApp or social media.
  • Next of kin: the name and phone number of someone we can contact in an emergency.
  • Proof of identity and address: copies of a passport, driving licence, Council Tax bill, utility bill or bank statement.
  • Your holiday home, caravan or motorhome: make, model, serial or registration number, pitch number, and any finance company that may own it.
  • Vehicles: the registration numbers of your cars and vans.
  • Insurance and safety records: your insurer, policy number and renewal date, and copies of gas safety and electrical certificates.
  • Payments: what you owe and have paid, and how. Card payments are handled by our payment provider; we do not keep your full card number.
  • Your stay: dates you arrive and leave, nights used on a seasonal pitch, the reason for a long stay and evidence of it (for example an employer letter, work ID or building contract), and the names of people staying with you.
  • Correspondence and complaints: emails, letters, messages and notes of conversations with you.
  • CCTV: all six of our parks have CCTV for safety and security. Signs show where it is used.
  • Photos and video: we sometimes take photos and video on the park for marketing. We put up notices while this is happening.
  • Marketing preferences: whether you want to hear from us about offers and news.
  • Website information: basic technical details such as your IP address and how you use our website, collected through cookies (see Cookies below).

Where we get your information from

  • From you: when you sign an agreement, make a booking, fill in a form, use our website chat, or speak or write to us.
  • From websites that pass your enquiry to us: for example Sell My Group and property listing websites. If you call Sell My Group’s enquiry number, they answer the call, not us. They use your information under their own privacy notice and pass your details to us so we can reply.
  • From other people and companies: such as a finance company that may own your holiday home, your insurer, your solicitor or agent, or the person who books or stays with you.
  • From our CCTV: at all six parks.

Why we use it, and our legal reasons

The law says we must have a lawful reason for each use of your information.

What we use it forOur lawful reason
Selling you a holiday home, making and running your licence, pitch or occupation agreement, taking payments and managing your stayTo perform our contract with you
Answering enquiries and bookings made through our website, or passed to us by Sell My Group and other listing websitesTo take steps you ask for before a contract, and our legitimate interests in replying to you
Checking your main home address and keeping a register of owners’ names and main addresses, which our planning permissions and site licences can require us to show to the local councilTo comply with our legal obligations
Keeping accounts and tax recordsTo comply with our legal obligations
Checking your insurance and gas and electrical safety, and contacting your next of kin in an emergencyOur legitimate interests in keeping the parks safe, and protecting vital interests in an emergency
Using photos and video taken on the park in our marketingOur legitimate interests in promoting the parks. If you do not want to appear, tell the person filming or the park office, or email admin@sellersleisure.com
Using CCTV, keeping vehicle registrations and dealing with complaints and disputesOur legitimate interests in running safe, secure and well-managed parks
Recovering money owed to usOur legitimate interests, and to establish or defend legal claims
Sharing your details with finance companies, insurers, solicitors and professional advisers where needed, for example when a holiday home is sold or to deal with a claim or disputeOur legitimate interests, and to establish, exercise or defend legal claims
Sharing information with the police, emergency services and other authoritiesTo comply with our legal obligations, and our legitimate interests in preventing and detecting crime
Telling you about services similar to those you already have from usOur legitimate interests (you can opt out at any time)
Sending you other marketing by email, text or phoneYour consent, which you can withdraw at any time
Measuring how our website is used, and showing our adverts to people who have visited itYour consent, given on our cookie banner, which you can withdraw at any time

If you do not give us information we need for your agreement, such as proof of your main home address, we may not be able to enter into or continue the agreement.

Who we share it with

We never sell your information. We only share it when we need to:

  • Service providers working for us: our booking system, payment provider, website, chat, email and electronic signing providers, IT support, accountants, and contractors carrying out work on the parks. They may only use it to do that work for us. On our website these include Booking Experts (online booking), EnquiryBot (website chat) and Google (analytics, advertising, maps and spam protection on our forms).
  • The local council: our register of owners’ names and main addresses, when our planning permission or site licence requires it.
  • Finance companies: where a finance company may own your holiday home or caravan, for example when it is sold.
  • Insurers, solicitors and professional advisers: where needed to deal with a claim, dispute or legal question.
  • The police, emergency services and other authorities: where the law requires it, or to prevent or detect crime.
  • A new owner of our business or a park: if a park or the business is sold, so your agreement can continue.

Where your information is stored

Some of our providers, such as our booking, email, website and IT providers, may store or process information outside the UK. When they do, we make sure your information is protected to UK standards, for example by using approved contract terms. Google may process information about how you use our website in the United States.

How long we keep it

  • Agreements, payment and accounting records: for as long as your agreement lasts, then 6 years after it ends.
  • Copies of ID and proof of address: we record that we have checked them and delete the copies within 30 days of checking them. We keep the record of the check for as long as your agreement lasts, then 6 years after it ends.
  • Insurance and safety certificates: until they are replaced, and for 6 years after your agreement ends.
  • Enquiries that do not lead to an agreement: 12 months from our last contact with you.
  • Complaints and correspondence: 6 years after the matter is closed.
  • CCTV: 30 days, unless it is needed to investigate an incident.
  • Marketing preferences: until you ask us to stop contacting you.
  • Cookies: as shown in the cookie list at the end of this notice.

After that, we delete or securely destroy it.

Your rights

You have the right to:

  • ask for a copy of the information we hold about you
  • ask us to correct anything that is wrong
  • ask us to delete it, where we no longer need it
  • ask us to restrict or stop using it in some circumstances, including objecting to uses based on our legitimate interests
  • ask us to send it to you or another organisation in a usable format
  • withdraw your consent to marketing at any time.

To use any of these rights, email admin@sellersleisure.com or write to us at the address above. We will reply within one month. There is normally no charge.

Marketing

You choose whether we contact you about offers and news, using the tick boxes on your agreement, on our website forms and on our booking pages. You can change your mind at any time: use the unsubscribe link in any email, reply STOP to a text, or tell your park office or head office.

Cookies

Our website uses cookies. Some are essential to make the site work. We only use other cookies, such as those that measure how the site is used or support marketing, if you accept them on our cookie banner. You can change your choice at any time using the “Cookie settings” link at the bottom of every page of our website, and you can also control cookies in your browser settings. A full list of the cookies we use is in the cookie list at the end of this notice.

Keeping your information safe

We keep paper records in locked offices and limit access to staff who need them. Electronic records are password protected. We will never ask you to change our bank details by email or text. If you get a message that says otherwise, call head office on 01732 822261.

Complaints

If you are unhappy with how we have used your information, please contact us first at admin@sellersleisure.com. You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk, 0303 123 1113.

Changes to this notice

We may update this notice from time to time. The latest version will always be on this page, with the date it was last updated.

Cookie list

These are the cookies and similar technologies our website uses, checked on 30 October 2026. “Browser storage” works like a cookie but is kept in your browser’s local storage. Times are how long each one lasts unless you clear it sooner.

Necessary (always on)

NameSet byWhat it doesHow long
sl_consentSellers LeisureRemembers your cookie choices.6 months
elementor (browser storage)Sellers Leisure (website builder)Remembers display settings, such as a pop-up you have closed.Until you clear it, or the end of your visit
_GRECAPTCHAGoogle reCAPTCHAProtects our enquiry forms from spam. Only on pages with a form.6 months
wordpress_*, wp-settings-*, wfwaf-authcookie-*Sellers Leisure (WordPress and security plugins)Staff sign-in and security checks for people who manage the website. Not set for visitors.End of the visit, up to 1 year

Analytics and advertising (only if you accept)

NameSet byWhat it doesHow long
_gaGoogle AnalyticsTells visits apart so we can count visitors.2 years
_ga_NHSJ9HFGB4, _ga_924363DK3PGoogle AnalyticsKeeps track of each visit for our two Google Analytics accounts.2 years
_gcl_au, _gcl_ls (browser storage)Google AdsMeasures whether our adverts lead to enquiries.3 months
IDE, NID, test_cookie (on Google’s own websites)Google AdsShows our adverts to people who have visited our website (remarketing).Up to 13 months
Google Tag ManagerGoogleLoads the tools above. It sets no cookies of its own.None

Chat (only if you accept)

NameSet byWhat it doesHow long
botOpen (browser storage)EnquiryBotRemembers whether the chat window is open.Until you clear it
EnquiryBot chatEnquiryBotRuns the chat. It checks your IP address (using icanhazip.com) and loads fonts from Adobe Fonts and images from Amazon Web Services.See EnquiryBot’s privacy notice

Other services on our website

NameSet byWhat it doesHow long
YouTube videosGoogleOur park videos use YouTube’s privacy-enhanced mode, which sets no cookies unless you play a video.Only if you play a video
Google MapsGoogleShows the map on each holiday home listing. The map only loads, and Google can only set cookies, when you click “Show map”.Up to 6 months, only if you show a map
Independent AnalyticsSellers Leisure (our own server)Counts page visits without cookies. The data stays on our server.No cookies
Website fontsSellers Leisure (our own server)Our fonts come from our own server, so nothing is sent to Google Fonts.No cookies
Online booking (book.sellersleisure.com)Booking ExpertsOur booking pages are a separate website with their own cookie notice.See that website